NEW YORK (OCN) — Shop Acura (Similar to Shop Honda) is Acura’s latest marketing ad to get users to visit their official web site www.ShopAcura.com to see pictures, features and specs, current offers and more.
Although the advertisement directs users to go to Yahoo Search so they can find a special link, surfers who are dead set on using nothing but Google’s Search can still get to the page as it is a “Sponsored Link” and is listed in the top 5 of the index listing.
So why is Acura going through all this trouble? Well its to increase sales and it has paid off for the Honda lines. Hero Honda sales were up 9% (nine percent) in April 2008 which is good for the manufacture.
When we visited the site today, we saw the TL, the RL, the TSX, the MDX and the RX.