NEW YORK (OCN) — Shop Honda is Honda’s latest marketing ad to get users to visit their official web site to see pictures, features and specs, current offers and more.

Although the advertisement directs users to go to Yahoo Search so they can find a special link, surfers who are dead set on using nothing but Google’s Search can still get to the page as it is a “Sponsored Link” and is listed in the top 5 of the index listing.

So why is Honda going through all this trouble? Well its to increase sales and it has paid off. Hero Honda sales up 9% (nine percent) in April which is good for the manufacture.

When I visited the site today, I saw ads for the Accord, Civic, CR-V, Element, Fit, Oddssey, Pilot, Ridgeline and the S2000. Of these eight vehicles that were listed, the S2000 is my favorite as it stands out from the motion picture The Fast and the Furious.